Why do you most often open a website?
Because it offers a solution to your problem?
Want to get some information?
Just for fun, shopping…?
Whatever your reason, try to use it on your website.
Does the visitor find immediately what he needs?
The First 3 Things Your Visitors Want To See When They Land On Your Website:
1 | What is the problem and how can you solve it?
As soon as a visitor comes to the website, have a clear statement about the problem and how you can solve it.
This is usually very short, in the form of a slogan.
This also immediately informs random visitors of what to expect here.
2 | How to get it?
The next necessary thing is how the visitor gets this solution as soon as possible.
Clear instructions.
Eg 3 very short steps he needs to take. This should be very short – best in one word, otherwise, you can give the feeling that it will all be too much.
After that, of course, there must be a CTA – a call to action for the first step.
3 | Can they Trust You?
Before buying, there is one more big question: can I trust you? Do you have any experience with what you offer?
And if it really works, are customers happy?
There are several ways to do this.
If you have good testimonials from happy customers, this is one way.
You can also share your knowledge/certificates/achievements… which confirm that you have knowledge and experience with what you offer.
You can also share the number of people you have already helped.
…
There are quite a few options. You should choose the one and combination that will be best for you and your business.
Bonus: Cost
If you have no particular reason to hide the price, it is essential for the visitor to know clearly what the price is for your service or product and what is included.
Eg if you offer a retreat in Tenerife, it should be clear: what the price is and what it includes – e.g. food, accommodation, transport, airline ticket, education, massages…
If you offer different packages, it is important to clearly define the difference between the packages – usually, the comparison tables work best.
I hope you find this post useful and add to a better website.
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