Testimonials on a website can be very helpful, but you probably already know that.
However, when getting testimonials, you may be wondering in what format it would be best to get them.
Which format is the best?
Of course, the format also depends on the client, e.g. due to shyness, they dont want to make a comment in video format but are happy to write it.
In this post, I share more about testimonials formats when you can choose or focus more.
Which format exists for testimonials?
Written testimonials
The written format is the most commonly used, as it is probably also the easiest to get. Of course, it also has a drawback, which is that it does not have to be real (from a real client, anyone can write a sentence or two).
If you use written testimonials, I recommend that you add a picture of the client next to her/his name (of course with her consent). This increases credibility and makes it easier for the reader to connect with that person.
Video testimonials
The video format of testimonials is highly recommended.
Why?
Because we humans are visual beings and we often love to watch videos. As well as the credibility of the testimonial, in this case, is greatly increased. That means more trust.
The downside, though, is that it’s pretty hard to get a testimonial in video format. The customer must agree, and the video must be high quality.
Audio testimonials
Testimonials can also be in audio format but appear less frequently in this format. They are also not the most recommended, as there is no visual addition (unless a super interesting video is made from the testimonial).
So how and which type to choose for your business?
Here is a comparison to help you with this:
| Comparison: | WRITTEN | VIDEO | AUDIO |
| Credibility | Low | High | Medium |
| Interesting for visitors | It can be interesting. | Usually, the most interesting, videos are very popular. | It can be interesting. |
| Difficulty to get a testimonial | Pretty easy. | Demanding. | Demanding or moderately demanding, depending on the customer. |
| Recommended for SEO | Great. | It is good to add in writing. | It is good to add in writing. |
How to get a testimonial?
Before you start getting a testimonial, no matter the format, it’s always a good idea to think about what you want to get and put together appropriate questions.
You can use the electronic testimonial form, record a video testimonial directly at the event (if you are organizing an event, lecture, conference…), record the testimonial via Zoom, record it via phone conversation…
Of course, you can only record if you have consent.
In what format do you collect testimonials?
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