The 3 Most Important Questions Your Website Needs to Answer

Do you know that number of burned calories is a good indicator of how good a website is?

Calories and website?

Yes!

A good website requires a minimum amount of calories from a visitor.

The brain is one of the biggest consumers of calories. And a good website provides a good user experience where the brain has minimal work.

And since the visitor comes to the site in search of a solution FOR HIM/HER, it is important to offer what he/she is looking for!

So here are 3 key questions that your website should answer:

1 | What do you offer?

Make your offer as clear as possible. Often we want to add stories and make the offer cuter…

And of course, the stories are great, but let it be clear what you have to offer.

The direct description of the offer usually works much better – to make it easier for you, here is an example:

If you offer a haircut, this is it.

Not: a whole new look and a more confident feel.

With only a second, it’s hard to understand what that would be, is it?

Make it clear what you are offering, then you can add some extras.

Eg: a haircut, for a complete transformation into a more confident person.

2 | How will it make my life better?

This is the most important question for the visitor. And the website is the right place to explain to him that e.g. new hairstyle helps to improve self-esteem, self-confidence…

Clear communication works the best.

Short, minimal, direct is the right choice.

You can add a graphic or a photo that shows this goal.

3 | What do I need to do to buy it?

Entrepreneurs often dont want to be too “selly”, the user should feel it and do not want to “force” him to buy.

They don’t want to be pushy…

I agree and understand, but the result is usually more like… buying is almost like finding a needle in a haystack.

The website should clearly define how it goes, what the customer gets, and what the first step is to take.

Eg for hairdresser:

1. book an appointment,
2. come to our salon,
3. we consult about your wishes and make a plan
4. make the hairstyle of your dreams.

Book an appointment here (+ button or link).

Remember: if you don’t offer, you can’t sell. And if you understand the offer as helping/improving a customer’s life (and it is), then you should make the purchase process clear and simple.

Clarity and simple language always prove to be a better choice on websites. You can test it by asking if a young child would understand it.

Does your website answer all 3 questions?