You probably already know that it’s important that your website ranks as high as possible on Google, right?
Because that means more website visitors and more potential customers!
And with that, you can help even more people with your service or products.
However, I often see quite a few mistakes that entrepreneurs make on a website and then rank lower on Google.
Here are 5 mistakes and solutions.
And yes, this is SEO = Search Engine Optimization.
1 | Long and non-optimized titles
The title on every page and blog is important. And not just to attract a visitor, but also for Google.
The title should always be descriptive, short, and brief. Ideally, it contains the keyword of that page or post.
2 | Missing or wrong keyword
Ideally, each page and each post has its own keyword. These, of course, can be repeated, but it is crucial that they are optimized for the content on each page.
If you dont know how to find the right keyword for your business or individual content, then the free online program is ideal for you: How to choose keywords
3 | No Alt Text for images
The images on the website also need optimization. They must first be in the right size, then compressed to the smallest possible size, named correctly, and then sprinkled with metadata.
For each image, it is very important to add a “title”, and “alt text” – this is the content that appears when the image cannot be displayed and the text that Google can read (because Google can’t “read” image). Here, too, it is ideal to use keywords.
And of course, I also have an online program for you: All About Photo for The Website
4 | Slow website
You only have a few seconds for the visitor to decide whether he is interested in your offer or not. If your website is very slow and doesn’t open in a few seconds, then chances are high that a visitor will close it before it even fully opens.
What can you do to make a website faster?
You can optimize images (the online program All About Photo for The Website, update the website, delete outdated or non-working plug-ins, optimize theme…
It is necessary to find out the reason(s) why the website is slow and then optimize them.
5 | Not Mobile-Friendly website
Nowadays, browsing a website is much more expected on a mobile phone. Therefore, it is important that the website is mobile-friendly. This doesn’t mean that it opens on the mobile phone, but that the visitor can also use it normally.
Eg adjusted font size, the individual elements are stacked one below the other, icons and buttons are big enough to click with your finger…
Do you do any of these mistakes? Share below in the comments.
However, if you finally want to deepen and understand SEO optimization, then you have to join the online program SEO Beginner Course, where I will explain all the basics. SEO optimizations that you can immediately implement on your website.