What is the lifespan of a logo?

Do you ever think about the lifetime of the logo?

No? 🙈

Well, that’s what I expected. But still, maybe you’re thinking you need a new logo for your business, maybe something quick or something more strategic?

Hm…

In both cases, it is an investment (time and financial). And in this post, I will show you some different big companies and logo development over time, so you can see and understand why it’s good to invest some strategy in your future logo (or even better whole corporate identity).

Ideally, a logo is one that will serve you for a long time, years, decades, maybe even a century.

It is timeless and always in trend.

It simply works.

Examples I want to show you are Audi, Mercedes-Benz, Nike, and Apple:

In all cases, you can see that the first logos are much more illustrative, detailed. Over time, however, they evolve into more iconic and simple shapes.

And which ones last longer? Yes, the last one!

What this means for the company:

1 | Good recognition

Over time, people get used to the look and it becomes familiar to us, trust increases, what then can be better conversion and faster decision to buy something. When something is familiar to us, we choose it faster than something unknown, right (of course, if we like it)?

2 | Timeless, always trendy look

The impression of timelessness it is never in the hottest trend and never out of trend.

3 | Financial savings

I don’t mean financial savings just making a logo, but just thinking about what needs to be redesign and changed for every new logo: business cards, catalogs, price lists, boards, stickers for shop windows/cars, boards, rollup, product packaging… yes, all of this also needs a new look.

So, now you probably already understand that it is smart to invest in a great logo that will serve you really well over time. If you are in the phase of a new logo or redesign I suggest that you keep this in mind and try to avoid the “Let’s do something fast, we’ll change it later” approach.