You’ve probably heard of brand identity, right?
What about brand personality?
Do you know what the difference is and if you need one in your business?
My answer: yes, and you need both!
Ok, let me first shortly explain the difference:
Brand identity is a collection of all the graphic elements that represent a company.
Like colors, logos, flyers, ads, posts, graphics, websites, business cards, invoices…
Everything that visually represents a brand.
Brand personality, on the other hand, refers to the characteristics and emotions that customers associate with a brand.
Eg how brands communicate, present in media, as well as the offer itself…
Can you picture this… if you close your eyes and think of a brand, what is its personality?
Is it friendly, approachable, fun, is it your favorite…?
Just like people, a brand can have its own personality.
But … do you need that?
Yes, of course! And you need both. Why?
Visual elements that capture this message are built based on personality. The two are therefore very closely connected. Of course… if we are talking about good brands.
Where to start?
In the beginning – you should first create a strong foundation.
Fundations start with an image or strategy on how do you want ideal customers to perceive your brand.
Based on this, a brand identity is then built.
Tell me in the comment belove, how do you want ideal customers to perceive your brand?