Here are 5 tricks I shared on Instagram Stories last week. 5 tricks for SEO optimization and how to make your site rank higher on Google!
1 | Keywords
One of the important things in SEO optimization is choosing the right keywords. Those are the words through which a visitor comes to your website. So it’s not necessarily the keyword you imagine, but the words that someone actually types into Google.
Free online course 👉 How to Choose Keywords
Then use the best keywords in your web page, in titles, text, URLs, meta descriptions, image descriptions…
2 | Photo optimization
Photos also need to be optimized! Here is the process:
✅ First, save the photos in the right size for your website (not too big).
✅ Then you compress them with a photo compression app like JPEG mini or ImageOptim.
✅ Upload them to the page / post / store.
✅ Then also they need to be SEO optimized: add at least alt text (alternate text) to each photo (use keywords).
3 | Title
Every page, blog post, product… should have a great title! What is a great title? To be fair, this is not so simple and can be quite a journey, but here are some tips:
👉 the title should be attractive (irresistible title for your visitors, but not misleading!)
👉 it should be short (and sweet)
👉 you can even include an emotional and powerful word like (the best, how to, favorite…)
👉 Include a keyword for that individual page
You can even use the Headline Analyzer to help you analyze and improve your title.
4 | URL
For the URL of a page, subpage, blog, or any other content, it’s ideal:
✅ URL should be descriptive (without characters and numbers, eg not like /p1368),
✅ includes your best keyword,
✅ should be short (not necessary, but useful).
5 | Meta description
Each page should also have a short (meta) description. This is a description that you can see on Google in the search results or on Facebook when you share the link. So every page, blog post, or other content should have a meta description:
✅ The ideal length is up to 160 characters.
✅ Include the best keyword for each page.
✅ Put all of the most interesting and intriguing information in the first 120 characters.
✅ Each description should be optimized for each page.
These are 5 tricks for SEO optimization! Of course, I have prepared a mini surprise for you, for all of you who want to go a little deeper into SEO optimization! My online Course is in October 2020 available with hoooot price! Start now 👉 SEO Beginner Course.
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