“Oh, I don’t have time for a blog, I’m already spending too much time for preparing content for Facebook / Instagram / LinkedIn.”
I hear this quite often lately in all versions.
Yes, if you are among those who sent me this on DM, mail, or asked a question at one of the lectures/workshops… then I have you in my mind! 🙂
I decided to explain the strategy – which you will definitely like – right here!
It will save you time creating content!
Increase website traffic!
Make Google happier!
This strategy is really simple and here it is – the process of how to squeeze the most out of content preparation. When you prepare individual content:
1 – first publish it on the blog: this is the main and most extensive post you prepare.
2 – “teazer” ala part of the post then share on social media and add an invitation to read the whole post on the blog. You can also record a video summarizing the content and invite to read the blog… Post this video on social media (you know, videos usually work better than just text).
Why is this procedure better?
✓ All posts are in one place and are not lost in Feed.
✓ Visitors are more likely to check other content (eg your services/products/subscribe to a newsletter)
✓ Google will give you plus points for this, which means it is more likely to rank you higher among the hits!
In short… Your priority is always the website = the blog! This is home for your business! You can use all other channels to direct to this www address.
Will you use this system?