Why Is Website Important For Your Small Business?

Is a website really important to my business?

I have Facebook, Instagram…

What if Facebook changes the algorithm (which has happened quite a few times) and no one sees your content anymore?

Well, all your efforts: publishing regularly, creating content, taking photos… is for nothing.

Facebook just takes care of their business, not yours.

And that’s ok.

What it offers you… is free!

Once you build your web presence on other platforms, the owner can change the rules or the price at any time.

What if instead… you take care of your website and mailing list that is owned by you and YOU set the rules?

Sounds better, right?

Also, here are 5 more reasons why a website is important to your businesses.

Why Is Website Important For Your Small Business:

1 | Independence

One of the most important points of building an online presence is being independent of another business. Independent from the other business rules.

You can set your own rules, change what you want and be completely independent of the other platform.

Much like a property owner, you are the owner of your online home.

Of course, you can use other platforms to increase traffic to your website.

2 | Flexibility

Sometimes the needs of a business change. And something needs to be upgraded or changed.

Once you have your website, you can always change it to your needs.

You can upgrade individual parts (eg add online store) or completely change the look.

3 | Recognition

Once you have your website you build on your visibility and through your website these visitors and potential customers find you faster.

If you are building your business on Facebook platform (you only have a Facebook page) you are actually building a Facebook business.

But that doesn’t mean you shouldn’t have a Facebook page!

Use it to build relationships and increase traffic to your website.

4 | Trust

Who do you trust more: companies with only Facebook page or those with their own website (and Facebook page)?

Probably to those who have a website, right?

So this is an important reason to have your own website (and no, it doesn’t have to be insanely large) – because you know how it goes… only with trust a visitor becomes a customer.

5 | Community building

With the help of your website, you can also build your community. With regular posts and great news, visitors will be happy to return to your website and may even recommend it further.

And for community other platforms (Facebook, Instagram, LinkeidIn…) can be amazing addition.

Take advantage of both.

So, these are just 5 reasons. I invite you to share URL to your website (if you have one) below in the comment or tell us which reason do you find the most important and if you are already thinking to have your own website.