Often customer wants just a logo.
“I don’t need anything else.”
And then I often have to explain why this is not something I’m able to offer and even more importantly, why this won’t benefit them.
The only case where only the logo makes sense is when the entire branding has already been prepared – in all other cases, only logo is not enough and here are some reasons why:
1 | You will need a strategy that will define the whole brand for your ideal client
At least a basic strategy and vision that will allow you to make the whole brand work as a whole and as one. It will serve you in the long run.
2 | You will need different versions of the logo
Just think about where the logo will be used… you will not only need it in different sizes, you will aslo need it in different formats. For example: the profile picture on social media is square, the website may be horizontal, and the icon on the browser – favicon is a mini icon that should be specially adjusted for this size… Well, these are just a few examples, then there are also versions for monitors and for print, and black and white…
3 | You will definitely need different colors – color palette
You will definitely need different colors – for additional materials, website, graphics on social media… One of the biggest mistakes related to colors is to use different shades or even completely different colors – it’s suicide for brand recognition!
4 | You will need typography (fonts)
If in your logo is a very special font used, it is not usually used in texts. However, it is necessary to choose the font that will be consistent with the brand’s visual identity and will then be used e.g. on the website, business card, invoice, advertisements… Everywhere. And let me mention that this is a great approach to building good recognition + big time savings for the designer.
To get a feel for what your brand style is, you can play around with the free quiz 👉 Do you know your brand style?
What can be included in the identity package and what exactly do you need?
It may include: basic logo and variations, color palette, typography, website, business cards, invoices, invitations, order cards, stamp, letterhead and envelope, invoice, folder, watermark, stand, billboards, vehicle sticker, T-shirt, digital banner, advertising banner, catalog, flyer, brochure, promotional board, electronic signature, flag, mail signature …
So everything that visually represents the brand. The minimum you need is:
- basic strategy-branding,
- primary and secondary logo,
- color palette,
I hope these explanations help you with your brand. If you have any other questions, write to me at [email protected] and I will be happy to help you.