Writing website copy can be a big problem and If you agree, then this post is for you! I have prepared a template for you that will help you to easier write website copy.
In this post, you will also find tips on what to include on each subpage.
Need Help with Website Copy? Here is Free Website Copywriting Template
You can download the template here:
This is the page most often first seen by new visitors. So keep in mind that there will be enough information on this page for new visitors.
- Some content ideas on the first page:
- Short about section
- Latest blog posts
- The latest products
- New offers
What is best to add to the first page depends on the individual website and business.
This is a page where you / your company/team introduces itself to visitors. However, you can make a lot of use of this site and get close to potential customers.
You can find more details on how to write this page in the post: How To Write An About Page + Free Worksheets
This page is intended to present all your services or products. As a summary of what you offer and not necessarily (unless it is just one service/product) more detailed information – this is what the next page is for.
This page should describe your offer in more detail (individual service or individual product). Be careful not to overwhelm the visitor with the information. But offer the necessary information to make an informed purchase decision.
What this page usually contains:
- A clear definition of what it is about
- What it contains
- Frequently Asked Questions
Add all offers.
The contact page often contains only the contact form and contact information. But, you can use this page even more and add information about the company, location, social media, invitation to subscribe to the newsletter…
Blog (first blog post)
Before the launch, it is smart to prepare the first blog post (of course, if the blog will be part of your website). You should prepare this in advance. It can be the first very useful post or an introductory blog where you explain what visitors can expect and maybe invite them to sign up for the newsletter.
This page is optional but recommended. I recommend that you build an evergreen funnel that will make sure that not only will your mailing list grow, but that you automatically build a relationship with potential customers.
You can find more about the evergreen funnel in the post:
You can download the freebie here.