The biggest changes on Instagram you will notice when you start engaging – when you become active on Instagram.
What is engagment on Instagram?
As the name suggests, social networks are about socializing, communicating, meeting new people … Engagement could be defined as user interaction in the form of likes, comments, instant messages, sharing posts …
Why is engagment important?
It is important for your growth on Instagram. It is important to build a relationship with your potential clients, a genuine relationship based on trust and later maybe even business cooperation. When working with 1: 1 with the client, it is important for both parties to have a good relationship and understanding.
Where to start?
Whether or not Instagram is your favorite network, it’s probably important that you don’t have to spend hours and hours on Instagram. If you have a strategy that works, you can spend 15-30 minutes a day and have great results.
How to get real engagement?
1 – commenting
Make sure to leave comments on other posts – be thoughtful, avoid one heart, star or cool. Comments should be thoughtful and at least four words (this is important for the Instagram algorithm).
2 – stories
Share your story. Show what’s going on behind the scenes, how you wrap your products, have meetings, your work process …
3 – like
Like the content you like.
4 – DM (direct messages)
This step is great, but it should not be used as spam. In DM you can welcome new followers, offer them help, ask how you can help them… Don’t use DM to spam others with your promotions – no one likes it. And also reply to all the messages you receive.
5 – comments on Stories
Another way to start communication is with Stories! Leave comments, recommendations, tips on Stories too.
Strategy for Engagement
First test and then use as a strategy what works. The strategy should be great for your followers and easy on you.
You can start with 15 minutes a day, or extend the time if you can:
👉🏻 spend 5min on your feed: liking + commenting.
👉🏻 5min to interact with anyone who has left comments on your posts. Replay to all comments and try to continue a conversation with additional questions, suggestions…
👉🏻 spend 5min for hashtags, pick some of the hashtags you use often – probably there will be similar content. Spend some time for each hashtag page and comment, like, connect with any new followers.
I have also prepared a list for you to remember to be active on Instagram
But don’t forget to find out more about Instagram in the course: Instagram for Small Businesses