Top 5 Types of Lead Generations to Grow Your Business

For your business you need customers and you can get them on social, via a mailing list, offline… 

One of the best way is a mailing list, not just because it’s yours, but also because of the highest conversion + can be automated! 

Yes, your mailing list/customers can grow automatically.

But ”Stay in the loop” doesn’t work, because there is no value for subscribers! To grow your mailing list you need to offer something irresistible to your potential subscribers.

How to Create an Irresistible Lead Generator? 

Create and provide value for your customer!

What Lead Generator even is? 

Lead Generation is in marketing initiation of consumer interest or enquiry into products or services of your business. And lead is potential customer contact information.

To grow your business, mailing list you need great lead generations.

Here are 5 Types of Lead Generations to Grow Your Business:

1 | Downloadable guide

Often this is a simple pdf that customers can download and use. Of course after subscribing. This should be something really valuable and related to your business. 

Some ideas:

• Printable or interactive pdf guide
• Free E-book
• Checklists
• Cheat Sheets
• Guides
• Kits (like media kit)
• Templates
• Resource List
• Swipe File
• Worksheet
• …

2 | Online Course, Free training, Webinar, Quiz

This can be live or prerecorded. Usually, it is prerecorded, and this way your mailing list can grow automatically, without relay working on it (except promoting it).

Online courses, free training, or webinars can be video tutorials – multiple videos or can be just one video or even email series. And can also be “drip content” – this means the next video/content will be available after one day.

It should be valuable and related to your business.

For example: an interior designer can offer mini-training on how to declutter a home in 5 days, or simple tricks to having an organized and clean home. 

3 | Demos or a Free Trial

Demos and free trials are popular for apps and software. But can be also used in other businesses. Especially if you have a membership program.

Some examples:

• 7 Day Free Access
• 1. Free Visit to Yoga Class
• Demo: 15min workout video

4 | Free Samples

Free samples are not just for makeup or other cosmetics, but can be also great for other businesses like: food delivery (like Blue Apron), workout session, yoga class, pet food, cleaning home…

With free samples customers can get a taste of what you offer and this way you remove all reservations for your customer. 

5 | Live Events

Live events can be a great way to attract new customers and show them your amazing services/products.

Some examples:

• Cooking class for the cook that teaches or sell a book, or even promoting amazing dishes
• Mini dog training for a dog trainer, agility instructor
• Yoga class for yoga instructor
• ….

And nowadays live event can also be online – via Zoom, Facebook live…

In the comment below share which type is your favorite and which one will you use for your business?